According to data from a market research company, on social media
TikTok plays an important role in raising awareness of men's self-care, especially in the skin care category, which accounts for 45.6% of the global men's care market.Men are paying more and more attention to the naturalness and mildness of skin care products.
It is expected that the number of natural moisturizing skin care products will increase by 20% in the next five years, especially the amount of plant extracts and polyglycerol emulsifier raw materials added will increase.